Description: The Smithsonian is a group of museums and research centers administered by the United States government.
Problem: The Musee Galerie d'Art Nader was demolished, and thousands of pieces of Haiti’s celebrated art were destroyed.
Objective: Get art enthusiasts worldwide have a hand in the restoration of Haiti's culture.
Case study video introducing the Art Surgery project made to save the culture of Haiti.
Through an immersive campaign of outdoor displays, interactive billboards and social media, as well as a Kickstarter initiative, people will be invited to help heal these scars in the culture of Haiti.
Every time a credit card is swiped in our bus shelter banner it will heal slowly the Haitian art on display.
Haitian art healing slowly after credit card donations.
At ArtSurgery.com, visitors can make small donations that pay for restoration labor and supplies.
Contributors will be rewarded with either a replica of the restored piece of art...
or a free Instagram filter that quickly gives every picture a distinct Haitian look.
Special Google Hangouts will allow larger donors to view live restorations of the artwork of their choosing.
They’ll get a firsthand look at the result of their contributions. Videos which can later be shared with other possible donors.
Once the museum reopens, the restored works of art will feature a QR code, revealing the names of all the generous donors.
The Great Invisible
Client work produced for Participant Media (creators of An Inconvenient Truth and Food Inc.)
Art Director: Luis Fabrega. Copywriter: Luis Fabrega.
Description: The Great Invisible documentary is a feature-length look at the global oil economy through the lens of characters that work in the oil and fishing industries on the Gulf Coast.
Problem: Film festivals and consumers are not thrilled about The Great Invisible documentary.
Objective: How to build awareness within the limited budgets common to independent studio releases.
A typographic movie poster design with swirls of smoke and chemicals to resemble the lies and truths that are coming out about the Deep Horizon Oil Spill.
Digital banners will be placed near hotels, airports, and film festivals. The swirls will transform into text revealing truths about the Deep Horizon Oil Spill.
Furthermore, the #spillthetruth will be released so people can tweet and share about the oil spill. The most truthful tweets will be shown in the banners.
Microsite and Web Banner: A digital timeline where people can keep up and interact with the Deep Horizon Oil Spill. Users will pull the smoke swirls to find out information about the spill. Also, they will be able to add to our timeline with blog posts, articles, events, images, etc.
Napkins will be used in hotel bars and concession stands to serve drinks to customers.
Hotel safeboxes will have sticker decals to show there’s a lot of secrets behind the oil spill.
Public bathrooms will have black liquid soap and sticker decals around the sink. This is an allusion to the people who washed their hands with lies after the oil spill was sealed.
Snapchats will be sent to users to spill bits of the truth about what is going on live at the Deep Horizon oil spill.
Art Director: Luis Fabrega. Copywriter: Luis Fabrega. Illustrator: Jake Galloway. Illustrator: Eddie Kihm.
Description: Hawaiian Punch is the name of a brand of sweetened fruit punch drinks.
Problem: Hawaiian Punch is an iconic old brand. Is the updated character design of Punchy really an improvement?
Objective: Make Punchy a cool guy again.
Sliding doors in super markets, grocery stores and malls will promote the Punchy v. Punchy fight.
Punchy bop bags will be place at malls and supermarkets. In both sides there will different Punchy so customers can punch the one they dislike.
Punchy t-shirts so our customers can show support for their favorite Punchy.
Landing page of punchyvpunchy.com microsite. People will pick their favorite Punchy and fight the Punchy they dislike in an interactive video game.
The Punchy v. Punchy video game will activate customers web camera, so they can play with their hands against the computer or friends.
Additionally, the game will be launched in tablets, smartphones, and consoles to download as a free game app.
Also, game cards are going to be sold at convenient stores, malls and supermarkets. These cards will enable players to unlock special Punchy moves to beat other opponents.
To end the campaign, we will invite the best players to a nationwide tournament to play Kinetic Punchy v. Punchy to decide once for alll which Punchy will be the one in the bottle. The event will be covered live.
Art Director: Luis Fabrega. Copywriter: Luis Fabrega. Flash Designer: Julio Pinilla.