Los Cabos, Mexico slammed by category 4 Hurricane Odile on September 14, 2014.

Art directed mock-ups shown to client featuring celebrities George Clooney and Jennifer Aniston recreating tourist selfies in Los Cabos.

After 8 weeks we invited celebrities to recreate tourist selfies to prove Los Cabos is #unstoppable and as good as before.

Case study video introducing the Art Surgery project made to save the culture of Haiti.

Through an immersive campaign of outdoor displays, interactive billboards and social media, as well as a Kickstarter initiative, people will be invited to help heal these scars in the culture of Haiti.

Every time a credit card is swiped in our bus shelter banner it will heal slowly the Haitian art on display.

Haitian art healing slowly after credit card donations.

At ArtSurgery.com, visitors can make small donations that pay for restoration labor and supplies.

Contributors will be rewarded with either a replica of the restored piece of art...

or a free Instagram filter that quickly gives every picture a distinct Haitian look.

Special Google Hangouts will allow larger donors to view live restorations of the artwork of their choosing.

They’ll get a firsthand look at the result of their contributions. Videos which can later be shared with other possible donors.

Once the museum reopens, the restored works of art will feature a QR code, revealing the names of all the generous donors.    

ArtSurgery.com (logo)

This case study video is the story of why we need a new rebranded Western Union.

Old Western Union stores will be redesigned to be a community gathering place instead of just a touch-point.

At the flagship store, we’ll add new financial and immigration services so our customers can grow their money and navigate the confusing forest of paperwork.

Western Union will give special discounts to customers who bring quarters that are especially marked with the “New York 1788 Statue of Liberty.”

Because New York City was consider “The Gateway to Freedom,” this seemed like a good opportunity to connect Western Union with the nostalgia of early New York City.

Ad promoting Western Union new financial services.

Alien.com is a job portal like Monster but exclusively for immigrants.

Western Union will invite immigrants via LinkedIn to Alien.com job portal based on their current position, industry, or region using the alias of Emma Lazarus, author of 'The New Colossus'.

Alien.com web banners will appear in articles about immigrants living the American Dream. 

A new Western Union YouTube channel will help customers keep up with immigration news and bridge the gap between the digital divide.

Additionaly, we'll provide free transportation so our customers can arrive to their new jobs safely.

To get even more involved with the community we could also host more meaningful gatherings like family reunions.

On Twitter we'll introduce the hashtag #HispanicProblems so our customers can talk about their daily new American experiences with other Hispanics.

On Instagram our customers can post pictures of their passport stamps to compete to win a green card using the hashtag #passporttattoos.

A typographic movie poster design with swirls of smoke and chemicals to resemble the lies and truths that are coming out about the Deep Horizon Oil Spill.

Digital banners will be placed near hotels, airports, and film festivals. The swirls will transform into text revealing truths about the Deep Horizon Oil Spill. 

Furthermore, the #spillthetruth will be released so people can tweet and share about the oil spill.  The most truthful tweets will be shown in the banners. 

Microsite and Web Banner: A digital timeline where people can keep up and interact with the Deep Horizon Oil Spill.  Users will pull the smoke swirls to find out information about the spill.  Also, they will be able to add to our timeline with blog posts, articles, events, images, etc.

Napkins will be used in hotel bars and concession stands to serve drinks to customers.

Hotel safeboxes will have sticker decals to show there’s a lot of secrets behind the oil spill.

Public bathrooms will have black liquid soap and sticker decals around the sink. This is an allusion to the people who washed their hands with lies after the oil spill was sealed.

Snapchats will be sent to users to spill bits of the truth about what is going on live at the Deep Horizon oil spill.

Intro print ad to invite our customers to join us in the fight to pick a Punchy at punchyvpunchy.com

Sliding doors in super markets, grocery stores and malls will promote the Punchy v. Punchy fight.

Punchy bop bags will be place at malls and supermarkets. In both sides there will different Punchy so customers can punch the one they dislike.

Punchy t-shirts so our customers can show support for their favorite Punchy.

Landing page of punchyvpunchy.com microsite. People will pick their favorite Punchy and fight the Punchy they dislike in an interactive video game.

The Punchy v. Punchy video game will activate customers web camera, so they can play with their hands against the computer or friends. 

Additionally, the game will be launched in tablets, smartphones, and consoles to download as a free game app.

Also, game cards are going to be sold at convenient stores, malls and supermarkets. These cards will enable players to unlock special Punchy moves to beat other opponents.

To end the campaign, we will invite the best players to a nationwide tournament to play Kinetic Punchy v. Punchy to decide once for alll which Punchy will be the one in the bottle. The event will be covered live.

Watch web banner HERE.

Watch web banner HERE.

KFC Vine. Make no mistake, $5 can fill you up.

KFC Instagram video. The new Sunday #brunch.

KFC Tweet. "The KFC Open".

A GIF influenced by the 2014 tennis US Open tournament.

KFC Vine. With a bucket, you can always score. #Couchgating

Half page print ads that will run in a series

Interactive web banners. Try one HERE.

Touch screen banners will be placed at airport seating areas, so our customers can play and learn Spanish while waiting for flight departures.

The application Ask Rosetta saves our customers from embarassing mistakes while traveling abroad.

Interactive micro website where you walk in a foreign city and interact with the locals answering their misleading questions similar to the web banners.

COPY: Order one with everything. Data, calls and texts. $40, period.

COPY: If your cellphone bill gets you spicy[pissed off]. Switch to Metro. $40, period.

COPY: You have a point. You pay too much for your cellphone plan. Everything you want, $40, period.

COPY: Going up. Your data, calls and texts. Going Down. Your cellphone expenses. Everything you want, $40, period.

COPY: Non-stop data, calls and texts. Everything you want, $40, period.

Smash is now bigger. Battles up to 8 players.

300x250 animated web banner. 

Smash is now bigger. Battles up to 8 players.

728x90 animated web banner.

Smash is now bigger. Battles up to 8 players. 

160x600 animated web banner.

Over 40 new and classic characters. 

300x250 animated web banner.

Over 40 new and classic characters. Settle in Smash!

 728x90 animated web banner.

Over 40 new and classic characters. Settle in Smash!

 300x250 animated web banner.

The new Nintendo heroes are here so. Settle in Smash! 

728x90 animated web banner.

The new Nintendo heroes are here so. Settle in Smash!

160x600 animated web banner.

970x250 Digital Billboard

320x50 mobile banners.

First part of the radio campaign. Spanish only.

To kick off the campaign, Petsmart will change the name of two flagship stores to CatSmart and DogSmart to start the debate of who's smarter.

Also, two new YouTube channels called CatSmart and DogSmart will be used to show daily content of the smartest cats and dogs of the planet.